Premium Fish & Chips
Gluten-Free & Halal Menu
Proven Model
Full Training Provided
Who Are We?
Wicked Fish is a modern, premium take on Britain and Ireland’s most loved dish: fish and chips. Before launching the brand, the founders noticed a familiar problem across local chip shops. Too many were serving overpriced, low-quality food, focused on margins rather than pride. Wicked Fish was created to change that.
The brand set out to raise standards without raising prices. Restaurant-grade fish is sourced sustainably, high-quality Dutch potatoes are used for chips, and everything is prepared fresh daily. Wicked Fish developed its own gluten-free batter, achieved halal certification, and even makes its own tartare sauce in-house. Using quality seafood, including fresh haddock from Iceland, Wicked Fish delivers proper fish and chips that honour tradition while appealing to modern customers.
The result has been queues out the door, five-star reviews, and three busy sites already turning over strong numbers in vibrant locations such as Hackney Wick in East London. Wicked Fish is the kind of fish and chips the UK wants, and the rest of the world has yet to discover.
Why Franchise With Wicked Fish?
This is not just another chippy franchise. Wicked Fish is a brand people genuinely get excited about. It delivers high-quality street food with no shortcuts and no compromises.
The franchise model has been proven across existing sites, combining strong sales performance with efficient operations. Franchisees benefit from a concept that balances premium positioning with accessible pricing, designed to attract a wide and loyal customer base.
Key Benefits:
- Proven model with a top site averaging £38,000 net sales per month
- Gross profit margin of approximately 70% after food cost
- Low build costs with fast break-even potential
- Fully gluten-free and halal menu to reach wider communities
- A cool, modern brand customers actively support and engage with
What We Look For
Wicked Fish is looking for franchise partners who care as much as the founders do. The brand welcomes first-time entrepreneurs, owner-operators, experienced operators, and multi-unit groups.
Successful partners typically demonstrate:
- Strong work ethic and attention to detail
- Excellent communication skills
- Solid financial management
- Genuine passion for customer satisfaction
Multi-unit development is actively encouraged.
We’ve Got Your Back
Wicked Fish provides a comprehensive support package to help franchise partners launch and operate successfully.
Support Includes:
- Two-week intensive training programme, including one week at head office and one week on-site
- Complete online operations manual that is kept fully up to date
- Full access to recipes, systems, checklists, and approved suppliers
- Site selection assistance and full fit-out guidance
- Marketing campaign materials and support
All systems are designed to ensure consistency, quality, and strong performance across every location.
What’s Cooking at Wicked Fish?
Everything at Wicked Fish is prepared fresh daily using ethically sourced ingredients from top suppliers. The menu is fully gluten-free and halal, with no compromises on flavour or quality.
Signature Dishes & Bestsellers Include:
- Classic Haddock and Chips, served with homemade tartare sauce
- Cod and Chips, featuring fresh, flaky fish
- Prawn Basket with spicy marinade and house dip
- Wicked Loaded Chips topped with gravy, onions, and beef
- Premium Burgers & Hot Dogs
- House-made tartare sauce
- Occasional limited-edition items such as masala fish or fish bites
Franchise Formats Available:
- High street units
- Kiosk or container formats
- Mall inline locations
- Delivery and cloud kitchens
- Drive-thru locations (coming soon)
Your Investment
Simple Financial Overview:
- Franchise Fee: £20,000 + VAT
- Equipment Package: £20,000
- Fit-Out Costs: £20,000 to £30,000
- Royalty Fee: 4% of gross sales
- National Marketing Fund: 1% of gross sales
- Recommended Working Capital (first three months): £20,000
- Funding Support: Access to finance through approved partners
- Average payback on current sites is stated as 12 to 18 months.
Expansion Pipeline:
Priority cities include Manchester, Liverpool, Birmingham, Nottingham, Dublin, and Cardiff, alongside wider UK and Ireland expansion. The brand currently operates three corporate sites, all profitable and growing fast.